The bars, now bearing the old-new name, will be available on the market for a period of 3 months. This is intended not only to celebrate several decades of chocolate production but also to pay tribute to long-time consumers and fans of the brand who still remember the bars produced and sold under the old trademark – Marathon.
According to the American manufacturer, consumers have no reason to worry, as apart from the change in branding, the composition of the bars and the production process remain unchanged, so there will be no difference in the taste of the popular bars.
Undoubtedly, Mars Corporation has launched an interesting initiative that will not only allow consumers to learn about the history of the brand itself, but also to rediscover the “Marathon” trademark that was used in the past. What will be the actual reaction of consumers in the British market? We will find out in the near future.
It is worth noting that similar campaigns have taken place with other companies in the past. As an example, we can mention that in 2008, the popular Starburst candies were also briefly reintroduced to the market under the old “Opal Fruits” branding.
Fill out the form, and we will get back to you within the next 1-2 business days with a preliminary quote.
