Ferrari is on the attack again
Not long ago, we mentioned how the Italian company Ferrari, overly concerned with its image, threatened German designer Philipp Plein with legal action for posting a photo of his new design – sneakers – lying on his green Ferrari 812 Superfast. Public opinion reacted negatively to such actions, and Plein, despite the warning, did not remove the photo. This time, we return to Ferrari and their incomprehensible decisions, which will likely face further criticism. This time, the Italian brand has gone a step further than last time and is suing a foundation whose main goal is to fight doping in sports.
How to protect an industrial design before a competitor copies it
The appearance of a product very often determines its market success. A distinctive shape, line, proportions, or visual details can differentiate an offer more than technical parameters. At the same time, these are the elements that are easiest to copy if they are not properly protected. In practice, many companies only react when a “very similar” product from a competitor appears on the market. At this stage, it is often too late.
We explain how to register an industrial design at the right time, what steps are crucial, and what mistakes most often lead to the loss of protection before it even begins.
Trademark “Greta Thunberg”
Success has many faces, as Greta Tintin Eleonora Ernman Thunberg, or simply Greta Thunberg, has undoubtedly realized recently. She appears in the media almost daily. Who is this 17-year-old? She is a Swedish climate activist who became famous for her numerous school absences, which in turn were related to numerous protests and climate summits held during school hours.
However, she gained true worldwide fame for the emotional speech she gave during the United Nations Climate Summit in 2019. It was then that the world heard more about Greta Thunberg, who since then has appeared in various parts of the world to give various kinds of speeches at climate summits and to protest against contemporary environmental problems. Her popularity grew so quickly that Time magazine awarded her the title of Person of the Year 2019.
Bruce Lee fights Chinese fast food
Bruce Lee became world-famous as a martial arts master, but even after his passing, the brand he created remains a valuable asset in the market. Will the company that owns the rights to the image of the famous master be as effective in its endeavors as the legendary master was in his fights?
Royal trademark
This time, we will approach the topic of intellectual property rights protection from an unusual angle, namely the royal one. Almost everyone recognizes the former actress, known, among other things, from the series Suits, and now the Duchess of Sussex – Meghan Markle, wife of Prince Harry, who was portrayed by the media as controversial. Undoubtedly, the royal couple is known for many negative articles published mainly by British tabloids.
However, Meghan and Harry’s recent moves may affect their future business approach, including in the media. Where did this idea come from? During the Christmas season, information appeared that Meghan’s lawyers filed an application with the Intellectual Property Office in June 2019 to register the trademark “Sussex Royal.” The reserved mark is intended to cover several dozen goods and services, including, among others, paper, advertising, and educational materials, as well as clothing, consulting services, and magazines.
Cieszyn Sandwiches. Why is it worth monitoring trademark infringements?
Have you ever eaten food so good that it deserved legal protection? If not, then in the Cieszyn Silesia region, there are sandwiches that are not only legally protected, but their presence on the market is also monitored by a special unit dedicated to combating any infringements in this area. What exactly are we talking about?
How to expedite the registration of a European Union trademark?
Can I use a popular song in my YouTube video?
