For several years, Apple has focused on gradual evolution rather than revolution in its systems and devices, but with its latest smartphones, namely the iPhone 11, the company introduced a new type of mobile camera that, unlike its competitors, enables video recording at 120 frames per second with the front-facing camera. Interestingly, during the iOS 13 launch, the company decided to replace the popular term for recording videos in slow motion, i.e., “slo-mo,” with a hybrid term related to the front-facing camera and popular selfies. As a result, we got the term “slofie.”
The tech giant from Cupertino was so impressed with the new term that it decided to apply to the United States Patent and Trademark Office to register the trademark “slofie.”
Interestingly, in the application, Apple describes the new word not as a specific type of photo/video, but as software, an application used for recording and capturing video. This description is even more interesting because, after testing the new iPhones and iOS 13, there is no Slofie application, nor is there an option/mode in the camera software. It can be assumed that this move, costing a considerable $400 (the cost of the application), is intended to protect the new word from competitors and, above all, to prevent the use of the new, original term in applications by third parties.
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